It will go on sale on Nov 17, perfectly timed as a Christmas gift for people who like to read the first chapter and then put it away because:
- they are not wired to operate under the same old book reading practices as usual
- only dead book readers go with the flow
- they want to free up more time for not reading newspapers
- Putin reared his head and scared them
- they thought Tina Fey would play the part of Sarah
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